Marketing is all about making exchanges. In the world of business, it's about offering something–a product or service, a cause, packaging, reputation, an image or a brand–in exchange for financial compensation. But for that to work, companies have to know what customers want. Kelley Indianapolis marketing graduates often pursue the following career paths:

  • Advertising Executive
  • Book Publishing Professional
  • Brand Manager/Specialist
  • Digital Marketer
  • Marketing Manager
  • Market Researcher
  • Media Specialist
  • Public Relations Manager

Jobs in the marketing field are in high demand, with many jobs in the field growing faster than average. And with a business degree from Kelley Indianapolis, you will be prepared to step in and make an impact right away.

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O*Net OnLine (2022)

 The marketing major can be applied to any interest or industry, which really gives students a lot of flexibility to pursue something they are passionate about.

Helen Colby, Assistant Professor of Marketing