What is Business Sustainability?

The Concept of Sustainability and Why it Matters in Business

Sustainability does not need to be an abstract idea; ultimately, it is achievable in every type of business. 

Whether your firm is building widgets or providing services like legal advice, you deploy processes to achieve your goals. Within your processes are inputs (paper, water, steel beams) and outputs (a legal brief, a widget) that ultimately lead you to create value for your customers. Through the processing of your raw goods into final products, there are opportunities for sustainability and, thus, efficiency and savings.

Clean Water and Sanitation

Learn about sustainable water management.

Affordable and Clean Energy

Learn about modern energy strategies.

Economic Growth and Good Jobs

Learn about productive employment goals.

Sustainable Industrialization and Innovation

Learn about building infrastructure and innovation.

Sustainable Consumption and Production

Learn about sustainable production patterns.

Opportunities in Sustainability within Operations


Wind turbines stand at sunset behind a row of solar panels

Instead of buying coal or grid electricity for your firm’s energy, could you make your own through investment in solar panels?

Unilever's zero waste initiative has helped achieve €220 million of cost savings and created more than 1,000 jobs at hundreds of factories across the globe.


A worker wearing a hard hat monitors a laptop in front of yellow robotic arms

If one of your factories produces one widget an hour, and another factory produces 10 widgets in the same amount of time, what can you do to improve your process at the first location?

Coca-Cola reduced energy consumption through new machines and systems.


Closeup on a pile of spiral metal shavings

Is there value for your firm in what you throw out? Close the loop to create a circular value chain in which your outputs can also become your inputs.

Colgate-Palmolive plans to source 100% renewable electricity for its global operations by 2030.



A man carries a pile of dry grass on a pitchfork in a sunny field

How can you work with your suppliers to improve sustainability performance? Collaborating with suppliers can help reduce your carbon footprint, improve product quality and enhance working conditions and livelihoods of supply chain partners overseas.

Learn how Dole works with farmers in rural areas to improve employment practices and environmental innovation.

The Multiplier Effect

Much like the example of turning off unused lights, small changes in sustainable practices can create exponential value to your bottom line. If one of your locations produces a good or service twice as efficiently as 10 other locations, identifying and repeating the efficient practice across all locations can multiply the impact of this sustainable practice. 

Where do you begin?

Sustainable practices create value for more than just your stockholders; these steps create value for all your stakeholders, including employees, your local community and our planet. While there are often quick wins, most sustainability strategies often take time, so your long-term strategy is critical. Learn more about how we have created impact with local firms seeking greater savings from sustainability.

Our Impact

Connect with us.

Is there room for positive impact in your firm? Connect with us to learn more about the value of sustainable strategies and Awaysheh's work in this area.

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