The term “sustainability” is often mistaken for feel-good “green” measures that many misinterpret as abstract, expensive or idealistic. However, business sustainability in practice is a long-term operations efficiency plan that saves companies millions — even billions — of dollars each year. 

At the end of the harvest, the farmer doesn’t throw salt in the field or dump old tractor engine oil into the tilled earth. The farmer’s land is a business asset critical for future growth. Identifying the most efficient use of your company’s production or service can quickly create greater value for your stakeholders now and in the future. Sustainability is not just a “nice to have” measure; it’s an imperative for competitive businesses.

Where we can impact sustainability is through an organization's operations. The goal of the IU Business Sustainability and Innovation Lab is to help individuals and companies understand sustainable practices and how they can become more involved in sustainable careers.