Business of Sports Co-Major

Earn a game-changing co-major for the career you want

Home to the Indianapolis Motor Speedway, Colts, Pacers, Fever, Fuel, Indians, Ignite, and Indy Eleven, our city is the perfect place to get a hands-on degree in the business of sports.

Combine your athletics interest with business training that prepares you to enter a growing industry. The Business of Sports co-major is a 15-credit addition to a Kelley degree that immerses you in the business of sports. This co-major is offered in partnership with the IU Tourism, Event, and Sports Management Department (TESM), which delivers several courses in this program.

With 10,000 jobs in Indianapolis related to the sports and tourism industry, this co-major will prepare you for a career in Indiana’s more than $3 billion industry. You might pursue careers like:

  • Sports marketer
  • Sports agent
  • Sports advertising director
  • Director of athletics
  • Team accountant
  • Corporate partnerships manager
  • Sporting events specialist

 

This co-major combines Kelley’s world-class business education with the hands-on, practical training and industry connections from the IU Tourism, Event, and Sport Management Program.

How to make the Business of Sports a second major

This co-major can be paired with any of the six Kelley business majors we offer. Once you’ve been admitted to the Kelley School, choose your major, and follow the degree path for your Bachelor of Science in Business. Next, inform your advisor that you want to add the Business of Sports co-major, which consists of 15 credit hours. Your advisor will help you with the details and course requirements.

The 15 credits in the Business of Sports majors include:

  • BUS-W 310: Introduction to the Business of Sports (3 credits)
  • TESM-S 423: Sport Finance and Analytics (3 credits)

  • TESM-C 325: Selling in TESM (3 credits)
  • TESM-E 219: Sport Event Production (3 credits)
  • TESM-S 332: Management Principles in Sport (3 credits)
  • TESM-S 411: Sport Law (3 credits)

  • BUS M-405: Consumer Behavior (3 credits)
  • BUS-M 432: Digital Marketing (3 credits)
  • BUS P-330: Project Management
  • BUS-W 311: New Venture Creation (3 credits)
  • BUS-Z 404: Effective Negotiations (3 credits)

Degree Requirements

Kelley General Requirements

Co-Major Requirements